Today’s woman wears multiple hats – she’s a daughter, she’s a sister, she’s a citizen, she’s an entrepreneur, she’s a changemaker, she’s a mother, she’s a professional, the list goes on. While the roles women occupy in society have evolved and expanded over the years, the role of women in each others lives is essentially still the same. Ask any woman any where and she’ll tell you that a woman played a role in who and where she is today – women can be the best or the worst thing to happen to each other.  Needless to say, sisterhood matters.

March is international women’s month and we’re inviting you to join us in celebrating sisterhood and recognising phenomenal women (like yourself) with the #SisterhoodMatters campaign! #SisterhoodMatters is a fun, simple and meaningful way to say thank you to the women and sisters who have stood by and supported us. By participating, you help us showcase how beautiful sisterhood is, while encouraging women to really support one another.




1/ Find a photo of yourself and a woman in your life who supports, impacts, and/or inspires you


2/ Write a short message to accompany the photo using one of the following:

#SisterhoodMatters to me because….

Describe how your sister supports or inspires you and include the hashtag #SisterhoodMatters in your message

You can come up with your own message, but make sure the hashtag #SisterhoodMatters is in there


3/ Between now and March 31, publish your photo and message on Facebook, Twitter, Instagram or Google+ using the hashtag #SisterhoodMatters.


Email the photo and message to info@circumspecte.com before March 31.

Include your name, location, and subject heading “SisterhoodMatters” and we will post it online on your behalf via Circumspecte’s social media platforms!


4/ Tag @Circumspecte_ and @AuntieOboshie if you or the person you are celebrating is in Ghana.

You will be entered into a raffle giveaway with prizes from Fabulously Fit & Fine, Green Basket, Auntie Oboshie and Circumspecte. You could also make it onto the guest list for an exclusive event on Saturday, April 2, 2016.


5/ Invite as many women as you like – anywhere in the world – to celebrate sisterhood and sisters. You can share this article.


6/ Repeat as many times as you like to make the sisters and women in your life feel extra special all through March!


That’s it! Questions? Email info@circumspecte.com. Are you ready? Let’s spread some sisterly love!

The #SisterhoodMatters campaign is created by Circumspecte & Auntie Oboshie in collaboration with FabFitFine & GreenBasket.